Acclaimed Salzburg-based violinist Benjamin Herzl has carved out a noteworthy niche in the global music and arts industry with the inauguration of Concerti Corti, a multidisciplinary cultural festival based in Flachgau (Salzburg). The festival, held for the first time from June 9 to 12, 2023, was masterfully curated to commemorate the 30th anniversary of the death and the 90th birthday of the highly esteemed director and radio artist, Axel Corti.
Concerti Corti, a brainchild of Herzl’s creative vision and passion for celebrating Corti’s diverse oeuvre, successfully brought together an eclectic mix of artists, musicians, and performers from various disciplines. The festival’s debut has marked a significant cultural contribution, further enriching the vibrant artistic landscape of Flachgau, known for its rich cultural heritage.
The festival’s commitment to accessibility and inclusivity was embodied in its innovative ‘Pay What You Wish’ model, implemented in partnership with keyper, a leading ticket distribution platform. Deviating from the traditional fixed-price ticketing model, the festival invited attendees to contribute an amount they considered fair. This revolutionary initiative has significantly reduced the financial barrier to entry, democratizing access to the festival, and fostering a more inclusive cultural community.
“We were determined to ensure that Axel Corti’s extraordinary work and impact could be celebrated and appreciated by as many people as possible. By introducing a payment model that allows everyone to contribute according to their means, we have transformed this festival into a truly inclusive cultural gathering,” stated Andreas Kienbink, CEO of keyper.
The successful debut of the Concerti Corti festival has firmly positioned it as a must-attend event on Salzburg’s cultural calendar, with preparations already in progress for the next year’s edition. This festival not only pays tribute to the artistic genius of Axel Corti but also stands as a symbol of innovation in the realm of cultural event planning and accessibility.
The festival’s strong emphasis on community engagement, inclusivity, and innovation serves as a testament to its mission to honor Axel Corti’s legacy while fostering a vibrant and accessible cultural environment. Concerti Corti stands as a beacon for other cultural festivals worldwide, showcasing how art, music, and performance can be made accessible to all, irrespective of financial capacity.
As Concerti Corti continues to evolve and expand, its founders remain committed to their vision of creating a unique cultural experience that transcends traditional boundaries and embraces the power of community, creativity, and collaboration. With Benjamin Herzl at the helm, and keyper providing innovative solutions, the future of Concerti Corti looks bright, promising even more exciting and inclusive cultural events in the years to come.
